Our Media
Paragraph specialises in producing high‑quality, world‑class drinks magazines, annuals, guides and books that inform, inspire and endure. We work at the intersection of expert journalism, thoughtful design and deep industry knowledge to create publications that set the benchmark for excellence in the global drinks sector.
With an international outlook and a passion for detail, Paragraph creates publications that resonate across borders and disciplines. Our magazines and books are made to be collected, referenced and trusted resources that reflect the richness, diversity and ongoing evolution of the world of drinks.
Online Reach 2,500,000+ | Magazine Circulation Readership 350,000+ | Social Media Followers 85,000+
Newsletter Subscribers 45,000+ | Writers & Contributors Social Media Followers 320,000+
We recognise publishing as one of the best ways to reach existing and potential customers. To this end, we have extended our services to include bespoke content marketing solutions, including competitions, advertorials, social media campaigns, and videos. Leveraging our international network of licensed editions, we can distribute partnered content in more than a dozen countries and offer translation services to share your key messages in all major whisky markets.
Newsletter marketing is a powerful way to build long-term relationships with engaged, high-value audiences. By delivering relevant, well-crafted content directly to inboxes, brands can communicate consistently, reinforce authority and drive measurable results. Effective newsletters balance editorial value with commercial messaging, ensuring subscribers feel informed and inspired rather than sold to.
Solus email campaigns take this a step further by offering brands exclusive access to a dedicated audience within a single, standalone email. With no competing messages, solus campaigns maximise visibility, clarity and impact, making them ideal for product launches, announcements, events or targeted promotions. When aligned with trusted publishers, solus emails benefit from strong open rates, credible endorsement and precise audience targeting.
Together, newsletters and solus email campaigns provide a flexible, cost-effective marketing solution. They combine reach, relevance and accountability, allowing brands to connect with the right people, at the right time, in a highly measurable and brand-safe environment.
Social media marketing enables brands to connect with audiences in a dynamic, immediate and highly visual environment. Through carefully planned content, consistent messaging and platform-specific strategies, brands can build awareness, strengthen identity and encourage meaningful engagement. Successful social media activity blends storytelling with insight, ensuring posts feel relevant, authentic and aligned with audience interests.
From organic posts to paid placements, social channels offer flexible opportunities to amplify key messages, launch products, promote events and support wider campaigns. Precise targeting allows brands to reach defined audiences by interest, behaviour and location, while real-time performance data ensures campaigns can be refined for maximum impact.
When delivered through trusted media brands, social media marketing benefits from established communities, strong credibility and high engagement levels. It provides a powerful complement to editorial and email activity, helping brands stay visible, connect consistently and build lasting relationships across multiple touchpoints.
Print remains a powerful and trusted medium for brands seeking impact, longevity and credibility. High-quality print advertising places messages within a carefully curated editorial environment, where readers are engaged, attentive and receptive. The tactile nature of print encourages deeper interaction, allowing brands to communicate with clarity, confidence and authority.
From display advertising to bespoke partnerships, print offers a range of formats to support brand storytelling, product launches and strategic campaigns. Appearing alongside respected journalism and design enhances perception and reinforces brand values, while long shelf life ensures continued visibility well beyond publication date.
In specialist and premium titles, print reaches focused, influential audiences with shared interests and purchasing power. As part of an integrated marketing approach, print complements digital and social activity by adding depth, trust and permanence—helping brands stand out in a crowded marketplace and leave a lasting impression.
Video is a highly engaging medium that brings stories, products and brands to life through movement, sound and narrative. It allows messages to be communicated quickly and memorably, capturing attention and creating an emotional connection with audiences across multiple platforms.
From short-form social videos to longer editorial features and branded content, video offers flexible formats to suit different objectives. It is ideal for showcasing craftsmanship, telling behind-the-scenes stories, launching new products or highlighting key personalities, all while maintaining strong brand alignment and creative control.
When delivered through trusted media channels, video benefits from established audiences, editorial credibility and high engagement. Performance can be measured in real time, with insights into views, completion rates and interaction. As part of a wider marketing strategy, video complements print, social and email activity, strengthening visibility, reinforcing messaging and driving meaningful audience connection.
Display advertising provides a clear, effective way to maintain brand presence and drive awareness across digital platforms. By placing visually strong messages within relevant editorial environments, display campaigns reach audiences while they are actively engaged with trusted content.
A range of formats—from standard placements to rich media and takeovers—allows brands to tailor creative to specific objectives, whether building recognition, supporting a launch or driving traffic. Targeting options and performance tracking ensure campaigns are both precise and measurable, with insights into impressions, reach and engagement.
When aligned with premium publishers, display advertising benefits from brand-safe environments, high-quality audiences and contextual relevance. Used as part of an integrated marketing strategy, display works alongside content, social and email activity to reinforce messaging, increase frequency and deliver consistent visibility at key moments in the customer journey.
Newsletter marketing is a powerful way to build long-term relationships with engaged, high-value audiences. By delivering relevant, well-crafted content directly to inboxes, brands can communicate consistently, reinforce authority and drive measurable results. Effective newsletters balance editorial value with commercial messaging, ensuring subscribers feel informed and inspired rather than sold to.
Solus email campaigns take this a step further by offering brands exclusive access to a dedicated audience within a single, standalone email. With no competing messages, solus campaigns maximise visibility, clarity and impact, making them ideal for product launches, announcements, events or targeted promotions. When aligned with trusted publishers, solus emails benefit from strong open rates, credible endorsement and precise audience targeting.
Together, newsletters and solus email campaigns provide a flexible, cost-effective marketing solution. They combine reach, relevance and accountability, allowing brands to connect with the right people, at the right time, in a highly measurable and brand-safe environment.
Social media marketing enables brands to connect with audiences in a dynamic, immediate and highly visual environment. Through carefully planned content, consistent messaging and platform-specific strategies, brands can build awareness, strengthen identity and encourage meaningful engagement. Successful social media activity blends storytelling with insight, ensuring posts feel relevant, authentic and aligned with audience interests.
From organic posts to paid placements, social channels offer flexible opportunities to amplify key messages, launch products, promote events and support wider campaigns. Precise targeting allows brands to reach defined audiences by interest, behaviour and location, while real-time performance data ensures campaigns can be refined for maximum impact.
When delivered through trusted media brands, social media marketing benefits from established communities, strong credibility and high engagement levels. It provides a powerful complement to editorial and email activity, helping brands stay visible, connect consistently and build lasting relationships across multiple touchpoints.
Print remains a powerful and trusted medium for brands seeking impact, longevity and credibility. High-quality print advertising places messages within a carefully curated editorial environment, where readers are engaged, attentive and receptive. The tactile nature of print encourages deeper interaction, allowing brands to communicate with clarity, confidence and authority.
From display advertising to bespoke partnerships, print offers a range of formats to support brand storytelling, product launches and strategic campaigns. Appearing alongside respected journalism and design enhances perception and reinforces brand values, while long shelf life ensures continued visibility well beyond publication date.
In specialist and premium titles, print reaches focused, influential audiences with shared interests and purchasing power. As part of an integrated marketing approach, print complements digital and social activity by adding depth, trust and permanence—helping brands stand out in a crowded marketplace and leave a lasting impression.
Video is a highly engaging medium that brings stories, products and brands to life through movement, sound and narrative. It allows messages to be communicated quickly and memorably, capturing attention and creating an emotional connection with audiences across multiple platforms.
From short-form social videos to longer editorial features and branded content, video offers flexible formats to suit different objectives. It is ideal for showcasing craftsmanship, telling behind-the-scenes stories, launching new products or highlighting key personalities, all while maintaining strong brand alignment and creative control.
When delivered through trusted media channels, video benefits from established audiences, editorial credibility and high engagement. Performance can be measured in real time, with insights into views, completion rates and interaction. As part of a wider marketing strategy, video complements print, social and email activity, strengthening visibility, reinforcing messaging and driving meaningful audience connection.
Display advertising provides a clear, effective way to maintain brand presence and drive awareness across digital platforms. By placing visually strong messages within relevant editorial environments, display campaigns reach audiences while they are actively engaged with trusted content.
A range of formats—from standard placements to rich media and takeovers—allows brands to tailor creative to specific objectives, whether building recognition, supporting a launch or driving traffic. Targeting options and performance tracking ensure campaigns are both precise and measurable, with insights into impressions, reach and engagement.
When aligned with premium publishers, display advertising benefits from brand-safe environments, high-quality audiences and contextual relevance. Used as part of an integrated marketing strategy, display works alongside content, social and email activity to reinforce messaging, increase frequency and deliver consistent visibility at key moments in the customer journey.
Scotch
Bourbon
